The world of cycling is about to get a whole lot more exciting! Get ready to meet the dynamic duo, Cade Bickmore and Danny Summerhill, who are joining forces with the USPro crit champs, Lucas Bourgoyne and Luke Fetzer, to form the new Cadence Cyclery p/b Waldo Racing team. But here's where it gets controversial... Is this the future of racing, or just a flashy marketing stunt? Let's dive in and explore the high-octane world of criterium racing and the team's bold vision. High-Action, Crashes, and Blood: The American Way
The new team, based in Texas, is all about bringing the thrill of criterium racing to a wider audience. With a focus on high-action, crashes, and a bit of blood and guts, the team aims to captivate American fans. But is this approach too sensationalist for some, or just what the sport needs to gain mainstream appeal? The 85-Foot Marketing Machine
The team's bold vision extends beyond the race track. With the merger of Waldo Racing, they've invested heavily in logistics, creating an 85-foot 'mega rig' that's essentially a mobile event center and content hub. This setup allows them to travel to all the biggest criterium races in the US, engaging fans and creating a unique experience. But is this a necessary step for the sport's growth, or just a flashy marketing ploy? A New Era for Summerhill and Bickmore
For Summerhill and Bickmore, this move represents a new era in their careers. Summerhill, with his 21 top 10 finishes last year, is returning to the criterium scene, while Bickmore is leaving European racing opportunities behind for more money and stability. But is this a strategic move, or a risk that could impact their performance? The Future of Criterium Racing
As the team prepares for its debut in Texas and Alabama, the question remains: is this the future of racing? With a focus on high-action and a unique marketing approach, the team aims to raise the bar for criterium racing. But will it be enough to attract a wider audience, or is it just a flash in the pan? Join the Discussion
What do you think? Is this the exciting, high-octane racing the sport needs, or is it a step too far? Share your thoughts in the comments below and let's get the discussion going! Remember, every opinion matters, and we want to hear from you.
