The White Lotus Season 4 has a new secret location, and surprisingly, it’s not the usual Four Seasons hotel! This development has sparked quite a bit of excitement and curiosity, especially since the show has become known for its luxurious settings. But here’s where it gets controversial—why the switch, and what does it mean for fans and frequent travelers alike?
As a recent fan of the series, I’ve been captivated by its clever storytelling and the stunning hotel backdrops that make each season feel like a lavish vacation wrapped in intrigue. To date, there have been three seasons, each shot at a different Four Seasons property, adding to the show’s overall allure. Fans have eagerly anticipated season four, with rumors swirling that filming would happen later this year, possibly in the scenic South of France. Now, we’ve learned the exact hotel—and it’s not a Four Seasons.
According to Variety, the upcoming season will be shot at Airelles’ Château de la Messardière in Saint-Tropez. Filming is slated to take place roughly from late April through October 2026. Interestingly, the production won’t be confined to just this hotel; it will incorporate multiple locations, including an unnamed hotel in Paris. This multi-venue approach adds an extra layer of excitement and authenticity to the series.
For those unfamiliar, Airelles is a boutique hotel group owned by entrepreneur Stéphane Courbit. I personally think highly of the brand—I’ve stayed at their properties multiple times because they’re truly exceptional. From Château de Versailles to Airelles Courchevel and Val d’Isère, I’ve enjoyed each experience, and they offer an extraordinary sense of place, blending luxury with genuine charm. While premium-priced, these hotels deliver memorable stays complete with thoughtful inclusions.
Château de la Messardière has, over time, become the go-to hotspot in Saint-Tropez. Its stunning views and luxurious amenities have made it a favorite among wealthy visitors from places like New York and London, especially during the summer months. As a result, the hotel has surged in popularity, with rates soaring and availability tightening. For those who value quiet elegance over a bustling social scene, this rise in popularity might be a double-edged sword—more prestige but also higher prices and less exclusivity.
What remains under wraps is the plotline for Season 4. The show will likely once again explore the lives of guests and staff within a resort setting, and there’s speculation that the story may incorporate elements related to the Cannes Film Festival—geographically fitting and intriguing for viewers.
Now, here’s an interesting twist: all previous seasons of The White Lotus were filmed at Four Seasons properties. Season 1 was shot at Maui’s Four Seasons, Season 2 at Taormina, and Season 3 at Koh Samui. This sponsorship partnership boosted both brands, as the show’s popularity drove increased visits and higher room rates at these luxurious locations. Fans often seek out these exact hotels, even though the show’s fictional “White Lotus” does slightly alter their appearance.
However, with this upcoming season, there seems to be a shift. Instead of sticking with Four Seasons properties, the production has chosen Airelles rather than maintaining that exclusive partnership. This raises questions: Did the production refuse to pay the premium for a Four Seasons venue? Were the owners of the Four Seasons hotel in France not interested in hosting the show? Or perhaps Mike White simply fell in love with Airelles’ Château de la Messardière?
Adding to the intrigue, Four Seasons does have an excellent property nearby— the Grand-Hôtel du Cap-Ferrat—so a switch like this is notable. It could signal a new direction for the show’s filming choices, or perhaps a strategic move based on availability and costs.
So, what’s the bottom line? The White Lotus Season 4 is set to be filmed at Airelles’ Château de la Messardière in Saint-Tropez. This switch from the traditional Four Seasons partnership is surprising, considering the show’s history. While Airelles is an incredible hotel brand, and I’m happy for their exposure, there’s no denying that this move might result in increased rates and a more mainstream appeal for the hotel group, which could dilute its exclusivity.
What are your thoughts? Do you believe this shift will elevate the series by showcasing a new luxurious locale, or do you think it signals the beginning of a less exclusive era? Feel free to share your perspective—do you see this as a positive evolution or a potential setback for the series and the properties involved?
